Zig Zag Asian Collection Design & Marketing
Zig Zag Asian Collection is an apparel, accessories & jewelry collection designed by a team of women in Santa Cruz, California and produced by artisans in Nepal and Thailand who they have worked with for the past 25 years. Together, they mix traditional techniques with contemporary design to bring you affordable everyday pieces. Zig Zag’s customer is primarily women ages 30-75. They describe their aesthetic as free-spirited, easy, bohemian but modern. They care about who makes their clothing and they like knowing that Zig Zag is a small business run by a mother-daughter team.
Zig Zag Email Campaign for Warehouse Sale
The Work
I have worked with this company for the past 3 years in a number of capacities. Shown here is an email campaign that I created to promote an in-person Warehouse Sale. This is a ‘save the date’ email that went out 6 weeks before the event and would be followed by emails closer to the event. I also created flyers for various promotional platforms and online calendars that show local events in the Santa Cruz area.
Below are some examples of assets that I made for a Brand Ambassador Program that we developed at Zig Zag. There were created for each ambassador so that they can share them via email, text, on social etc.
Zig Zag Brand Ambassador Assets